Well, it’s official: SXSW has started. It seems like one of those things that you either hear A LOT about or not much at all. I was sort of surprised when a friend responded “What’s that?” last night, but then I remember that it is weirdly niche. And also huge. Hugely niche?
If you live in Austin, you hear a whole lot about “South by,” even though most people don’t actually attend the conference(s) themselves. Plenty of free parties and concerts and beer, I’m told?
If you listen to NPR, you hear a lot about SXSW. NPR is obsessed with SXSW.
If you’re into obscure indie rock, SXSW is your jam.
If you work for a startup, this is Mecca.
Me? Yep, yep, nope, nope. I only sorta fit.
The ten days of SXSW coincide with UT’s spring break (possibly so students and faculty can attend events, and possibly because, judging by my trek to work today, getting around ANYWHERE in this town appears to be a nightmare) and so I’m trying to make the most of it. I’ve RSVPed to probably 200 free events. (not an exaggeration, for once in my life!) I’m headed to a happy hour this afternoon, with tentative plans for further wandering.
I’m a little overwhelmed. But also excited. Trying to just keep an open mind and maybe get a little dose of energy from all of the goings on.
I’ll be carting around my camera a bit and also posting photos to Instagram. If you’re here in Austin, give me a shout out! If you’ve navigated SXSW, I want to know your insider tips. And if you’re still trying to figure out what exactly this whole ess ex ess dubya thing is all about, I’ll keep you posted.
But for now….SPRING BREAK, BAYBAY!
(photo by flickr user Michael Brown)